Colonial Enterprises is seeking a creative, organized, and results-driven Digital Marketing Specialist to help grow our brand presence, generate leads, and support multiple areas of the business through digital marketing initiatives. This role will focus on social media management, content creation, online advertising, website updates, and overall brand awareness.
The ideal candidate is highly motivated, detail-oriented, comfortable working independently, and experienced in creating engaging marketing campaigns that drive customer engagement and sales.
Responsibilities
Manage and grow company social media accounts across platforms including Facebook, Instagram, TikTok, and LinkedIn
Create and schedule engaging content including graphics, videos, reels, stories, and promotional posts
Monitor and respond to social media messages, comments, and online reviews
Develop and execute digital advertising campaigns through platforms such as Google Ads and Meta Ads
Update and maintain company websites with current content, promotions, and project photos
Track marketing performance metrics and provide monthly reports on lead generation and campaign effectiveness
Coordinate email marketing campaigns and customer outreach initiatives
Assist with branding, promotional materials, and community marketing efforts
Capture and edit photo/video content from completed projects, events, and job sites
Stay current on digital marketing trends, tools, and best practices
Qualifications
Previous experience in digital marketing, social media management, or related field preferred
Strong understanding of Facebook, Instagram, TikTok, Google Business, and digital advertising platforms
Experience with Canva, Adobe Creative Suite, or other design/editing tools preferred
Basic knowledge of website management platforms such as WordPress or similar systems
Strong written and verbal communication skills
Excellent organizational and time-management abilities
Ability to work both independently and collaboratively
Photography and video editing experience is a plus
